MailJet: Calculating your ROI, according to 24% of marketers, is the hardest part of email marketing. It therefore only follows that such skill must be incredibly valuable to e-comm business owners. While most articles on the web will simply teach you the basics, this excellent Mailjet article goes into all the detail you need to calculate an accurate email marketing ROI for your business.
Hubspot: Common knowledge has it that it takes, on average, 8 touchpoints with customers to successfully sell a product. Imagine if you could do this in a way that was not only easy and relatively unintrusive, but also increased brand awareness and maintained customer retention and engagement. Enter the email service provider—the tool you need to know.
BetterMarketing: In an increasingly algorithmic world, a new opportunity has reared its head in the world of content creation. As the content creation landscape continues to evolve, specialized content curators will play and increasingly important role in developing and defining the internet’s media landscape. Read on to see what Herbert Lui has to say about the future of content curation.
ImageWorks: Every digital marketer worth their salt understands the importance of search engine optimisation (SEO) when it comes to your website’s Google search rankings. But how can you make sure your site consistently makes the first few search hits? Have no fear, Brandon Choquette is here to help you run a much-needed SEO audit!
Oracle: As far as digital marketing campaigns are concerned, personalisation is the name of the game. Over the past 10 years, customers expect brands to go above and beyond to show that they care about their customers and are genuinely connected to their values and interests. In this article, you’ll find 7 useful customer attributes you can use to personalize your digital brand.
Soulheart: Establishing and growing a business in times of fluctuating economic situations is not an easy feat to achieve. Luckily, these 6 steps will help you develop a marketing strategy that will yield results even in times of recession.
