In today's edition, we let you in on the most crucial aspect of the week concerning newsletters:

Entrepeneur: Newsletters remain valuable sales tools, but the weekly-update paradigm is no longer sufficient to keep prospects engaged with your brand. So as you plan your content calendar and turn your attention to creating newsletters, think of different ways to present your company's expertise and news to attract prospects.

SuperOffice: Backed by unique research, we share the email marketing strategies that Amazon, HubSpot and President Barack Obama used to succeed with email marketing.

Constant Contact: Do you often get confused between content creation and content curation? Not sure why they are different? You’re not alone. This article will look at the difference and discuss how both content creation and content curation work together to improve your digital marketing campaigns.

SparkLoop: How much is a subscriber worth? In the newsletter business, we're often talking about the lifetime value of a subscriber. There's no holy grail number here, but there are some good methods to determine what your subscriber is probably worth over their lifetime. Click here to find out how much your subscribers are worth with this guide and calculator.

Better Marketing: If you have been reading up on content marketing, you have probably heard of repurposing your content. With the rise of content marketing, content writing becomes more and more important for businesses. But why?

Practical Ecommerce: Editorial newsletters are booming, offering content marketers an opportunity to engage an audience personally, strengthen relationships, and attract subscribers.

Fall is here and we couldn't be more excited!

'Tis the season! On this crisp late October day, all I can think about is pumpkin spice lattes, hayrides, apple picking, football games, fresh cider, crunchy leaves,  scarves and doggies.

This week's pupper is this teeny-tiny westie. The West Highland White Terrier is a small, energetic dog with a lively and lovable personality.

If you want your beautiful furry friend to be this week's pupper, tweet us a photo of him/ her, and don't forget to @ us! We are DYING to meet them!!