New York Times: Substack's creators want it to be "an alternate universe on the Internet." Unfortunately, it faces copycat rivals, an exodus of writers, and a need to go beyond newsletters.
Marketing Week: Many advertisers are turning to newsletter sponsorships to drive the most traffic to their websites and gain access to specific audiences. Here's how they work and how you can use them.
AssociationNow: Approach writing headlines as you would an experiment. What words are searched for most? Test different target audiences and improve Click Through Rate.
Search Engine Journal: Here are some common copywriting mistakes to avoid and inspire conversions and strengthen your message. The tips in this column will help you as you review your next landing page, email newsletter, or other pieces of copy.
Smart Meetings: With the rise of digital marketing in the past 20 years, new possibilities have sprung. But to be effective, it has to be done correctly.
Campaign Monitor: Ready to get your email newsletter off the ground? This guide has everything you need to go from the initial idea to a successful launch.
